Freddie Ridell Full-Stack Web Developer


Skills

Using my broad knowledge of programming techniques and libraries, I specialise in designing systems and tooling that multiply the productivity of all team members.

With smooth integration into new and existing teams I have trained junior team members, onboarded incoming mid/senior level developers, and driven foundational technical changes across codebases.


Experience

Senior Full-Stack Contractor

From to

Most recently, at Hilton ( to ) I was brought in to manage content complexity by building a de novo data mapping layer for their CMS, to reduce ballooning data sizes and eliminate developer friction. This system shrunk first-load data sizes by ~20 times on the www.hilton.com homepage, and improved user-testing velocity by a factor of 10.

I helped Imagine Cruising ( to ) by providing expertise in moving their disparate catalogue sites to a single white-labeled Next.js codebase. I oversaw their frontend work, advised on their AWS ECS backend fleet, and eventually brought the project to its first internal milestone as project lead.

I have worked with Mkodo (Between and ) over multiple engagements on various 3rd party projects: integrating complex iframe based systems, building user-spoofing detection tooling, writing a legacy product adapter, and developing complex high-quality greenfield applications; all with a strong focus on legal and technical compliance.

At Sharp Gaming ( to ) I was trusted to investigate and implement the core state-management solution for a large scale green-field app, and drove an initiative to adopt state-of-the-art unit testing of their otherwise untested 200k LOC codebase.


Co-Founder/Lead Developer

Codogo
From to

My core work was producing Codogo Write, a modern writing web app with a focus on ease-of-use and polished user experience. We were invited to pitch with Y Combinator in California on the strength of the MVP I developed.

To support development of this product, I produced complex web and native apps and websites for over 20 clients, across a breadth of fields (including chat apps, social networks, and data-vis) both from scratch and on legacy systems in React and React Native.


Development Intern

Amazon Instant Video
From to

I worked on Amazon’s native instant video player: a large scale real-time c++ codebase. I was responsible for porting it to MacOS and fixing memory bugs. Taking responsibility for mission-critical software and working to provide tooling for other developers allowed me to gain valuable experience in communicating with other developers across many other teams at Amazon.


Computer Science Degree (2:1)

Durham University
From to

During my degree I studied a wide range of subjects: from runtime/space analysis and higher order logic to database systems and software development best practices. My exposure to the full range of modern software at a world renowned university provided me with the rock solid foundation I needed to hit the ground running providing elegant and powerful solutions to every problem I've encountered since.